DealerConnection
Splash Page

Increase Traffic to Relevant Pages on Your Site

OPEN THE DOORS TO YOUR SITE

Website visitors want to find the content they are looking for first and they want it fast. Often with multiple stores or franchises, serving the right information quickly can be difficult. And without quick information, you’ve lost their interest. A splash page, however, provides the relevant information customers are looking for by placing your store’s information and special offers, along with other easy links, on a single page right up front for simple access and customer retention.

OUR SOLUTION

FordDirect's DealerConnection Splash Page provides Ford and Lincoln Dealers with a convenient landing page which funnels and increases traffic to the main store page. The splash page allows customers to quickly view critical dealership content, as well as easily link to the Ford and Lincoln DealerConnection sites.

FEATURES & BENEFITS

KEEP IT SIMPLE

Helps customers easily shop all brands and stores within the auto group and expands market presence by allowing customers to easily navigate and cross-shop within the auto group.

STREAMLINE FOR CUSTOMERS

Provides your visitors a single webpage for critical store information.

ONE STARTING POINT

Links to your Ford and Lincoln DealerConnection sites in addition to any other vehicle brand sites.

PRESERVING IDENTITY

Creates a unique and differentiated buyer experience for each brand.

BOOSTING YOUR NUMBERS

Drives more traffic to your sites through an additional and enhanced SEO site.

SOCIAL MEDIA INTEGRATION

Provides a method to feature all auto group brands on Google+ Local, making each brand searchable through a single site.

INDUSTRY INSIGHT

Only 20% of people view landing page content “below the fold,” meaning important content should not be hidden at the bottom of a deep webpage scroll.

(Source: Search Engine Land, 2012)

In one sample of websites, a developer found that users visited an average of only 4.6 pages on a site in a session before moving to another site, highlighting the importance of placing the most relevant and critical content in a easily visible place.

(Source: Newfangled Web Developers)

90% of consumers find custom content useful and 78% believe organizations providing custom content are interested in building good relationships with them.

(Source: Inbound Writer)