Social Media
& Reputation Management

Feel the Benefits of a Good Online Presence


BE WHERE YOUR CONSUMERS ARE

In today's world, keeping up-to-date on social media is vital for building and maintaining your business. As more and more consumers move to online resources to shop for cars and service, growing your presence on the Internet and consistently staying in front of customers has never been more important. FordDirect's Social Media & Reputation Management service will bring your dealership the online attention it deserves, and to help keep consumers entering your showrooms.

MAINTAIN A STRONG ONLINE REPUTATION

Online reviews can make a considerable difference in a consumer's choice of dealership. Staying proactive and monitoring your Internet reputation is the key to maintaining a good image. Let FordDirect's team of experts manage your online reviews by sending requests to the previous day's service and retail customers automatically from your DMS. The white glove service will respond to both positive and negative reviews, and will strive to an immediate positive impression on the Internet.

OUR SOLUTION

Social Media & Reputation Management from FordDirect is a white glove solution that helps Dealers establish a strong online reputation. All of our packages help your dealership gather more online reviews and manage review responses. With the Silver and Gold packages, Dealers also receive fully managed social publishing and a direct advertising spend to help reach more customers with promoted posts. All Social Media & Reputation Management packages provide all the tools you need to boost your online reputation and reach more customers online.

FEATURES & BENEFITS

REVIEW MONITORING

Monitors 20 social and review sites to assess dealership’s online reputation.

ONSITE TABLET KIOSK

Encourages customers to leave testimonials in the dealership on a provided tablet kiosk in order to gauge immediate consumer experience and address any concerns as they occur.

REVIEW RESPONSE

Manages and responds to positive and negative consumer reviews, and pushes to Cars.com and Edmunds for increased consumer interaction exposure.

MOBILE APP

Supplies Dealers with mobile app that lets Dealers post content to social media, respond to reviews, monitor social review sites, and more.

PRODUCT SPECIALIST

Provides a team of experts who manage all aspects of consumer experience, and also check in with Dealers at a desired frequency.

REPORTS AND ANALYTICS

Provides monthly reports to Dealers detailing reputation progress over time, along with tools to track consumer engagements and trends.

INDUSTRY INSIGHT

Facebook is the number one influencer of purchases for 47% of Americans.

(Source: Search Engine Journal)

87% of vehicle shoppers say they'd do research on social media before making a decision.

(Source: CrowdTap)

Facebook has over 1 billion
monthly active users.

(Source: Facebook)

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