The New Word of Mouth
Your customers are spending more and more time on social media. With 74 percent of consumers now relying on social networks to guide purchase decisions, according to Gartner, your dealership needs to be actively engaging customers on social networks. Are you doing everything you can to reach them in these online communities in hopes of staying top of mind?
The average Hispanic adult spends 49 hours per month using apps and mobile web browsers.
The Hispanic Market
As the US Hispanic population continues to grow, more Hispanic consumers are becoming responsible for more market share than ever before, including in the automotive industry. In 2014, Hispanic buyers delivered 96 percent of Ford Motor Company’s retail sales growth. Are you connecting with this audience on social networks, specifically Facebook?
According to Ipsos, 71 percent of US Hispanics use Facebook every day and 80 percent of US Hispanics prefer ads that incorporate Spanish messaging. Your dealership needs to engage this growing group of customers in a language and with topics that resonate with them.
74 percent of consumers rely on social networks to guide purchase decisions.
social media en Español
FordDirect’s Social Media en Español service connects your dealership with Hispanic customers by helping you build an engaging Hispanic-friendly Facebook presence. Build relationships with your Spanish-speaking audience with relevant Spanish-language Facebook posts and community management. Choose from two packages that both help you better connect with your Spanish-speaking audience in hopes of winning more conversions from your Hispanic audience!
41 percent of Hispanic consumers spend more when using digital devices while shopping, compared to 28 percent for all US consumers.
FEATURES & BENEFITS
Dedicated Account Manager
Review goals, strategy, content and metrics with a dedicated specialist.
Get OEM news, fun and local content posted on your behalf to your Facebook page.
Reporting and Metrics
View all reporting and metrics in the Dealer Ratings & Review Monitoring dashboard at any time.
Engage customers with content while we also monitor and respond to Spanish-language comments on your page.
Spanish speakers in the US in 2012: 13 percent of population.