Service Lead Marketing for Quick Lane

Promote Special Offers to Your Customers

SERVICE OVERVIEW

FordDirect Service Lead Marketing (SLM) for Quick Lane Retailers is a local, geo-targeted paid search marketing service that drives customers searching for oil change, auto repair and tire-related terms into your Quick Lane. SLM brings customers searching from either their desktop of mobile device for vehicle service directly to an aggregated landing page of the five closest Quick Lanes. Customers then select their Quick Lane, utilize a call tracking number to schedule an appointment, print coupons and special offers, or have this information sent to their mobile phone.

FEATURES & BENEFITS

SHARED COST-PER-CLICK

Share your cost-per-click among the five closest stores based upon your customer's search location.

ON-DEMAND REPORTING

Review your FDAF's key buying activities in real time in the FordDirect DealerDashboard.

INSIGHTS FOR DAS CAMPAIGNS

Leverage top converting keywords from SLM to tailor your dealership's Digital Advertising Solution campaigns.

PROGRAM INTEGRATION

Turnkey solution that automatically coordinates integration of national and regional offers.