FordDirect Service Lead Marketing (SLM) for Quick Lane Retailers is a local, geo-targeted paid search marketing service that drives customers searching for oil change, auto repair and tire-related terms into your Quick Lane. SLM brings customers searching from either their desktop of mobile device for vehicle service directly to an aggregated landing page of the five closest Quick Lanes. Customers then select their Quick Lane, utilize a call tracking number to schedule an appointment, print coupons and special offers, or have this information sent to their mobile phone.
FEATURES & BENEFITS
CUSTOMER SPECIFIC MARKETING
Targets prospective service customers who are searching specific keyword phrases (e.g. tires, Dearborn, MI) on Internet search engines like Google, Yahoo! and Bing and takes them to a landing page with information and coupons for your Quick Lane.
LEADS, LEADS, LEADS
Generates opportunities in key auto repair categories including oil change, auto repair and tires
Provides access to comprehensive reporting capturing all consumer interaction including recorded phone calls, website clicks, mobile requests, coupon downloads, driving direction requests, top performing cities and search terms so you can evaluate the effectiveness of your campaign.
STRONG SEO FOR SERVICE
Creates a strong on-line presence for your Quick Lane every day where customers are searching online for service.
On average, participating Quick Lane Retailers are seeing an 18% conversion rate of clicks to leads.