Service Lead Marketing

Promote Special Offers to Your Customer

SERVICE OVERVIEW

FordDirect Service Lead Marketing (SLM) service is a local, geo-targeted paid search marketing service that drives customers searching for oil change, auto repair and tire-related terms into your Service Department. By developing the special URL fordservicespecials.com, SLM brings customers searching for Ford vehicle service directly to an aggregated landing page of the five closest Ford Service Dealers. Customers can then select a Dealer that meets their specific service needs, utilize a call tracking number to schedule an appointment, print coupons and special offers, or have this information sent to their mobile phone.

FEATURES & BENEFITS

SHARED COST-PER-CLICK

Share your cost-per-click among the five closest stores based upon your customer's search location.

UNIQUE DEALERSHIP PAGES

Customize your Dealer Profile Page with dealership-specific information that will appeal to shoppers.

ON-DEMAND REPORTING

Review your FDAF's key buying activities in real time in the FordDirect DealerDashboard.

INSIGHTS FOR DAS CAMPAIGNS

Leverage top converting keywords from SLM to tailor your dealership's Digital Advertising Solution campaigns.

PROGRAM INTEGRATION

Turnkey solution that automatically coordinates integration of national and regional offers.

CALL SCORING

Improve your dealership's call skills with in-depth metrics and valuable call review summaries.