Service Lead Marketing

Promote Special Offers to Your Customer

SERVICE OVERVIEW

FordDirect Service Lead Marketing (SLM) service is a local, geo-targeted paid search marketing service that drives customers searching for oil change, auto repair and tire-related terms into your Service Department. By developing the special URL fordservicespecials.com, SLM brings customers searching for Ford vehicle service directly to an aggregated landing page of the five closest Ford Service Dealers. Customers can then select a Dealer that meets their specific service needs, utilize a call tracking number to schedule an appointment, print coupons and special offers, or have this information sent to their mobile phone.

FEATURES & BENEFITS

LOCATE YOUR CUSTOMERS

Targets service customers with local geo-targeted ads when they are in-market.

MORE LEADS

Generates service opportunities in key auto repair categories including oil change, auto repair and tires.

DETAILED REPORTS

Allows access to comprehensive reporting, capturing all consumer interaction including recorded phone calls, website clicks, mobile requests, coupon downloads, driving direction requests, top performing cities and search terms.

Much, Much More!

RESULTS

Northern California FDAF

Dealers experienced a 34 percent lead conversion during the six week pilot period.

Northern California FDAF

Dealers received over 1,500 phone calls to the service departments.

Southeast Michigan FDAF

Dealers received over 1,200 phone calls to the service departments.