New Vehicle
Marketing Service

Reach Consumers Early in the Purchase Process

LAND QUALITY CUSTOMERS ANYWHERE

With vehicle buyers aiming to become more informed every day, you want your dealership to reach consumers earlier in the purchase process. Marketing your vehicle everywhere buyers are online helps deliver referrals to your dealership and create conversions for you. To be everywhere buyers are, marketing your vehicles on key independent sites, the top automotive portals and best search engines is vital. Search engine marketing, third party management, accuracy and referral and lead processing are all parts of the referral equation which will help you find quality customers.



OUR SOLUTION

FordDirect’s New Vehicle Marketing Service markets the Ford and Lincoln brands to online automotive shoppers on Ford.com and Lincoln.com, key independent websites, automotive portals and search engines. We work with high-quality sources, to expand your online presence and give your store the chance to sell more customers a new Ford or Lincoln vehicle. In addition, each referral you receive is sent through our referral processing system to ensure the consumer information is valid. By participating in New Vehicle Marketing Service, your dealership will also receive a credit to your Digital Advertising Solution account that increases your search engine marketing presence.

FEATURES & BENEFITS

REACH CUSTOMERS EARLY

Links your dealerships to major sites through affiliations with the top automotive sites on the Web!

SHOW YOUR INVENTORY

Syndicates your inventory to Ford.com and Lincoln.com along with select high-quality third party auto shopping destinations.

FOCUS BACK ON SALES

Manages third party relationships, allowing you to keep your attention on sales.

QUICK FOLLOW-UP

Includes FordDirect’s Referral Contact Service, which makes up to eight attempts to contact shoppers on behalf of your dealership if you haven’t followed up with a referral within four hours.

ONLY HIGH-QUALITY REFERRALS

Filters leads through enhanced verification with a de-duping process.

REFERRAL ENHANCEMENT

Adds demographic information with each referral prior to delivery to help you better plan your customer outreach.

INDUSTRY INSIGHT

65% of online automotive research takes place on third party websites.

(Source: Polk)

Two out of three new car buyers rely on independent research sites and marketplaces as key resources in their buying process.

(Source: DrivingSales, Autotrader, Google)

Of Ford and Lincoln sales from third party leads, 67% are incremental customers to Ford Motor Company.

(Source: FordDirect Analytics Study)