Digital Marketing Service

Feel the Benefits of a Good Online Presence

SERVICE OVERVIEW

The FordDirect Digital Marketing Service is a cost-effective advertising solution that enables your FDAF to consistently promote special offers online and drive more sales and service business to Dealers in your advertising group.

FEATURES & BENEFITS

REGIONAL WEBSITE

Builds and maintains a customized website for your FDAF that is designed to promote your association and drive sales, parts and service business to Dealers in your group.

MOBILE WEBSITE

Offers a mobile site for FDAFs to promote your advertising group, special offers and incentives to customers accessing the website through a smart phone.

EMAIL CAMPAIGNS

Distributes special offers from your FDAF twice per month to all in-market leads generated in the past month.

ADVERTISING INTEGRATION

Promotes your special offers and incentives on Ford brand sites, the FordDirect site, and DealerConnection websites for Dealers in your advertising group to convert additional sales leads for Dealers in your advertising group.

RESULTS

In 2013, FDAF websites experienced 23 million visitors; consumers conducted over 21 million key buying activities and submitted nearly 150,000 leads.