Lincoln
DealerConnection Elite Plus

Optimize, Don’t Compromise


Give Your Website A Showroom Feel

You take pride in your showroom’s appearance, so bring that same feeling to your website. Your customers expect an easy-to-use online experience on your site that also embodies the luxurious qualities that a Lincoln offers. Give your customers what they want and more – combine the vehicle search tools, one-stop shop capabilities, mobile interaction and more with the exclusivity of shopping in an actual Lincoln dealership. Providing that showroom feel to your customers will help keep them engaged with your website and encourage more business.



Our Solution

DealerConnection Elite Plus is our most advanced digital web platform for Lincoln dealerships. Take control of your website and fully customize the content to meet your dealership’s needs. This all new platform offers a seamless website that delivers best-in-class SEO by optimizing content for every device. DealerConnection Elite Plus provides Dealers a choice in their website platform to help meet their specific digital marketing needs. Take your website to the next level and drive more traffic and leads to your dealership with tools for success like enhanced inventory management, real-time analytics, and much more. A product specialist who understands your goals will suggest a specific course of action, mapping available technologies, services and resources that coordinate with your digital strategy.



Maximize Inbound Traffic and Page Quality

Prime Performance Package is an upgrade that takes all of the features of DealerConnection Elite Plus and adds tools proven to increase shopper engagement and maximize lead flow. The Prime Performance Package’s SEO and Content Services will maximize organic website traffic and fuel your Digital Advertising Solution optimization. Advertising campaigns perform better when integrated with a Dealer’s website and SEO. The addition of Digital Advertising Solution integration and the Prime Performance Package upgrade ensures that your overall website is effectively marketed to increase profitability and decrease vehicle time on lot.

FEATURES & BENEFITS

ControlCenter

Customizable dashboard that offers analytics, training, support and more for all of your website needs.

Inventory Management

Track performance across the entire lifecycle of a vehicle on your lot from specified customer alerts to marketing efforts across the Internet.

Mobile capabilities

Update your website for full usage on all mobile devices and customize content for specific devices.

Custom page creation

Gives you the power and resources to create additional pages on your website and help organize your website.

Video gallery

Places dealership and vehicle walkthrough videos in one convenient location for customers to browse.

Data-driven design

Provides the right design for your dealerships needs because it powered by extensive user-experience research.

INDUSTRY INSIGHT

The average consumer spends 70 minutes per day on a smartphone, and an hour per day on a tablet.

(Source: emarketer)

74% of car buyers visit a dealership website when searching for a new car.

(Source: Compete, Polk and Google, “2012 Automotive Buy Flow Study’, September 2012)

More than 33% ONLY use mobile devices when shopping online.

(Source: xAd and Telmetrics, “Mobile Path to Purchase Study,” June 2014)