Lincoln
DealerConnection Elite

An Exclusive Website that Provides a Superior Customer Experience

CREATING THE BEST FIRST IMPRESSION

They say that the first impression will be a lasting one. The same goes for your online showroom. Providing your customers with the same experience online as they get when they visit your showroom is key to a dealership’s success. Dealer websites should be about branding your company’s image and provide the customer with rich digital assets that will get them to engage online early in the car buying process. This is one of the most important things a dealership can do to be successful with online advertising.

OUR SOLUTION

FordDirect’s Lincoln DealerConnection Elite service provides enhanced functionality and advanced customization options to help you convert more shoppers into buyers. The Lincoln DealerConnection Elite service is covenant compliant and is an eligible expense under the Lincoln Advertising Covenant Program.

FEATURES & BENEFITS

MORE BRANDING AND COMPLIANT CUSTOM CONTENT

Builds your site with deluxe dealership branding and compliant customization with an expanded design library.

THE BEST SEO

Drives SEO through friendly URL strings and is 100% indexed with award-winning SEO functionality such as dynamic deep linking, title tags and more – which resulted in a 100% increase in traffic for our pilot Dealers.

CUSTOMIZABLE MOBILE WEBSITE

Creates a luxurious mobile user experience and extends your brand with a customized mobile website that supports access from a comprehensive list of mobile phones and tablet devices, and best of all it converts at 30 percent on average.

PREMIER CUSTOMER SERVICE SUPPORT

Offers a dedicated account specialist who is focused on your success, and will work with you using a consultative approach to build a website that is compliant with the Lincoln Brand requirements. Lincoln DealerConnection Elite also provides 24/7 emergency technical support.

REAL-TIME INVENTORY MANAGEMENT

Provides real-time inventory updates to keep your site constantly up to date with every sale.

REAL TIME REPORTING

Delivers real time site metrics, allowing you to track visitors and key buying activities.

ENHANCHED FEATURES: SOCIAL MEDIA TOOLBAR AND VIDEO GALLERY

Engages customers through video inventory and encourages customers to connect with your dealership through social media by visibly displaying each of your sites on the toolbar.

Much, Much More!

INDUSTRY INSIGHT

Mobile users are 88% more likely to do business with a dealership that has a mobile site.

(Source: Edmunds.com)

There are an estimated 137.5 million smartphone users in the U.S. today, a total expected to jump by 40% – or 55 million users – by 2016.

(Source: Edmunds.com)

In the first quarter of 2013, tablets exceeded traditional desktop devices for conversion rates for the first time, highlighting the increased comfort consumers have in the buying experience while using a mobile website.

(Source: Monetate Q1 2013 Ecommerce Quarterly)