Premier Advanced Inventory Service

Market Your Inventory with Videos


Websites with video content are more engaging to your potential customers versus static pictures alone, ultimately increasing time on your website. Keeping customers on your site longer will improve your ranking with major search engines like Google and Bing. In addition to keeping your customers on your site longer, video also helps with organic search online. Search engine optimization is extremely competitive and the criteria is constantly changing. To successfully reach your customers, your digital marketing needs to include video. More importantly, be where your customers are and make sure your videos will play on desktops, laptops, tablets and smartphones.


FordDirect provides you access to additional features and functionality on your DealerConnection website and helps you market your new and pre-owned inventory through video, customized pricing and more.


High Quality Internet Referrals

Creates walk-around videos for new, used and CPO vehicles with a pre-recorded human voice that highlights featured data including vehicle trim level.

Enhanced User Experience

Delivers enhanced customer experience by allowing them to share information, access a map to your location, view vehicle details and submit lead form all within the actual video.

More Exposure

Syndicates video to DealerConnection websites, YouTube, and Vast, as well as to AutoTrader and, with dealership subscription.

Cutting Edge Technology

Produces HTML 5 videos so they will play on all types of smartphones …even Apple!


In a recent study, Google found that 40% of respondents indicated that viewing online videos proved helpful in deciding which brand to purchase.

(Source: Google/Complete’s Auto Shopper Behavior Study)

A customer spends an average of 7 hours online researching cars before visiting a Dealer’s lot.

(Source: JD Power and Associates)

Search results matter: 97% of car buyers don’t click past page one, video is 53 times more likely to appear in page one search results and they have a 41% greater click through rate.

(Source: SEJ Search Engine Journal)