ConsumerConnection

The Next Evolution in Sales and Service Marketing

UNDERSTANDING THE IMPORTANCE OF CUSTOMER COMMUNICATION

Are you communicating the right message? Are you timing that communication to meet the lifecycle needs of the individual customer? Finally, are you sending your communication in the way the customer wants to be reached? Whether you can respond to these questions today, or are unsure, one thing is certain: The answers are always changing. That’s because consumers are changing and evolving by the day. Because of that, consumers do not always receive the right message at the right time through their preferred channel.

OUR SOLUTION

ConsumerConnection expands your marketable audience to reach your new, used, CPO and competitive make servicers. The multi-channel, multi-touch approach allows you to communicate with your customers via direct mail, email, live call and SMS to drive an increase in sales and service. Our enhanced data platform combines dealership DMS, FordDirect data, Ford Motor Co., Ford Credit and third party data into one comprehensive solution. ConsumerConnection was developed to allow Dealers to communicate to their customers across the shop-buy-own lifecycle via a single tool.

FEATURES & BENEFITS

COMMUNICATIONS

Utilizes comprehensive shop-buy-own lifecycle communications across sales and service.

SINGLE TOOL

Integrates your message with a multi-channel, multi-touch approach that also includes Owner Advantage Rewards.

MORE CUSTOMERS

Enhances dealership DMS with a data platform that combines FordDirect data, Ford Motor Co., Ford Credit and third party data.

SHOW YOUR CREATIVE SIDE

Offers flexibility to personalize content and show creativity.

SUPPORT EVERY STEP OF THE WAY

Provides dedicated dealership support.

REAL TIME METRICS

Displays results via a comprehensive dashboard.



*Based on a five-month ConsumerConnection pilot including over 30 dealerships

INDUSTRY INSIGHT

72% of consumers want an integrated marketing approach.

(Source: E-tailing Group, 2011)

60% of mature multi-channel marketers reported increases of more than 10% in revenue which can be attributed to marketing programs, while 40% of marketers reported 15% or higher increases. 

(Source: Forrester, May 2012)

Content published through two or three channels had a 24% increase in engagement.

(Source: Stand Out Social Marketing: How to Rise Above the Noise, Differentiate Your Brand, and Build an Outstanding Online Presence by Mike Lewis)

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