Washington D.C. Digital Success Team
Lisa Kenney, Digital Performance Manager
As the daughter of a Marine Corps pilot, I spent my adventurous childhood all over the world. I began kindergarten in Iwakuni, Japan and spent most of my high school years in Eagle River, Alaska. In my travels I learned to quickly adapt to any situation, and more importantly, I was able to relate to and understand people from all walks of life. This lesson has greatly enhanced and enriched every aspect of both my personal and professional life.
I am a graduate of the University of Michigan (Go Blue!) with a bachelor’s degree in business communications. My digital career began in Ann Arbor, Michigan, where I worked for Google and received unparalleled digital training in Google AdWords and Google Analytics.
Armed with the knowledge I had received at Google, I was able to use these insights to build savvy digital marketing campaigns for multiple dealerships in Michigan. Driving traffic and building brand awareness became second nature to me. I even sold a few cars along the way! My digital knowledge coupled with dealership experience led me to a position working as a Cars.com representative in the Detroit market, which is where I spent the last few years.
I am most honored and excited to be offered this amazing opportunity at FordDirect as the Digital Performance Manager serving the Washington D.C. Region. I enjoy working with others who thrive on the excitement this business inspires and I am happy to find that enthusiasm here at FordDirect.