Washington D.C. Digital Success Team

Bill Madison, Digital Trainer


(704) 245-8975

I am extremely excited about being part of the FordDirect team. With more than 35 years of retail and OEM experience in the automotive industry, I have witnessed the transition into the digital arena we are in today. My consulting career began in 1995 after 19 years working in dealerships in all aspects of retail sales operations, including owning and managing a Toyota dealership and Nissan approval as an executive manager. My experience has afforded me the opportunity to consult and train with thousands of dealerships and dealer groups nationwide on a wide range of projects, including, but not limited to, lead management, digital marketing, sales, training, management training, used vehicle marketing, special finance, aftermarket sales, and wholesale operations.

After helping the dealers in the Washington D.C. region for almost two years, my experience has prepared me to help Ford dealerships in the Atlanta region grow their business utilizing the power of digital marketing.

I have a passion for the sale and an enthusiasm for getting a job well done. With a broad-based blend of OEM retail and wholesale experience, my mission is to assist all of my dealers in achieving their goals for increased profitability, greater volume, and consistent high level customer satisfaction.

I was married on March 28, 1983 and have two wonderful children. When I have personal time, I enjoy spending time with my wife, family, and our five dogs, and playing tennis, participating in water sports, and working outdoors.