Twin Cities Digital Success Team
Peter Filandrinos, Digital Performance Manager
Prior to joining FordDirect, I spent 13 years in the automotive industry, with the majority of them working for the Zimbrick organization in the Madison, Wis. area. I held positions as a sales consultant, finance manager, high volume new car manager, and new and used car manager. For the past two years I have worked for Cox Automotive as a consultant for Autotrader/KBB. I am extremely excited for this opportunity with FordDirect to continue to help Dealers grow with digital.
My dealership experience includes roles as a sales manager, where I successfully developed and led several digital fronts to help turn around struggling dealerships. Specifically, we used social media, video customer testimonials, video walkthroughs, inventory management software, and smart digital advertising to address the dealership’s pain points and ultimately create a comprehensive digital marketing plan.
I further developed my knowledge and appreciation of digital marketing while at Autotrader. My personal goal was to help connect the dots of digital for Dealers by working with all levels of dealership personnel to look at the metrics, understand reports, and help create strategies to use in their day-to-day tasks.
Our industry is changing faster now than ever before, and the time is now to have the proper processes and tools in place to be a leader in your market. I am excited to work with your dealership to help you dominate the digital landscape.