Seattle Digital Success Team
Sean Lollar, Digital Performance Manager
Prior to joining the FordDirect team, I gathered valuable experience both in the dealership and as a consultant with a major OEM. I learned the ins and outs of the dealership environment as I worked my way up from a salesperson to Internet director, and finally new and used car sales manager.
As an eBusiness consultant, my roles included developing Internet traffic growth strategies for my dealerships using unique Dealer assessments, branding and marketing tactics, and model-specific pricing philosophies. As a retail development manager, I facilitated sales and process training with each of my assigned dealerships and assisted in national and regional launches of new automotive technologies and vehicle models.
Following college and prior to my automotive career, I spent 6 years in the United States Air Force mostly in Combat Readiness. When I’m not working, you will usually find me on a golf course or wine tasting with my beautiful wife of almost 20 years!