Seattle Digital Success Team
John Walmer, Digital Trainer
I am very excited to be part of the team at FordDirect. After nine years in the U.S. Coast Guard, I now have more than 18 years of retail and OEM experience in the automotive industry. While working many car deals, I was a member of a dealership group as an inventory manager, commercial & fleet sales manager, internet director, general sales director, and general manager. My experience has afforded me the opportunity to interact with many different people within dealerships and dealer groups nationwide on a wide range of projects including, but not limited to, lead management, digital marketing, sales training, F and I, leasing and lease retention, used vehicle sales and marketing, special finance, aftermarket sales, and leadership training.
The experience has prepared me to help dealerships grow their business utilizing the power of digital marketing. The automotive business is ever evolving; we have to have the ability to adapt quickly while still taking great care of our customers. I understand and appreciate the hard work, long hours, and dedication it takes to keep a dealership successful and profitable.
Having been married since 1987 and blessed with five children spread all over the country, I now spend my free time traveling to the national parks with my wife, playing golf, and fly-fishing the great rivers in the West.