San Francisco Digital Success Team
Susan Gee, Digital Performance Manager
Prior to my position at FordDirect I spent 12 years working in the automotive industry in a vendor capacity to Dealers. My most recent role was presenting Dealers with a CRM solution combining sales and service departments along with their website to help automate processes, increasing ROI and customer retention.
With my digital expertise, my priority is to consult with Dealers focusing on each individual dealership’s needs and challenges. FordDirect has solutions available to assist the dealership in many areas to run more efficiently and ultimately provide the customer with an overall outstanding experience at their dealership, and it is my goal to show the value of these solutions while also training dealership personnel to make the most out of what FordDirect has to offer.
The automotive industry has to be relevant in today’s market with the customer demands and evolving technology of the digital age, and I will help the San Francisco Region Dealers create and maintain a viable digital strategy to meet this need.
I am originally from Manchester, England, and my passions are soccer and boxing. Following my team, Manchester City, through the ups and down of the English Premier League keeps me on my toes. With the amazing great outdoor adventures Northern California has to offer I also enjoy exploring the redwoods and scenic coast as much as possible.