Philadelphia Digital Success Team

Mike Myers, Digital Trainer

mmyers61@ford.com

(610) 657-4171

I had the pleasure of starting my career in the automotive business in July 2001, and have since held positions in retail sales, F&I management and most recently, as an Internet Sales and Marketing Director.

After graduation from Mansfield University of Pennsylvania with a B.A. in Music Business and Business Administration in 1999, I had a short stint in the music industry before I wanted to try something different. I decided to take a new path and started in automotive retail sales with a Volkswagen and Volvo franchise. Over the course of seven years, I held the positions of sales consultant, F&I manager, and F&I director.

I relocated one hour north in 2008 to take a position in Internet sales with a large dealer group. There, I learned the foundations of my Internet sales and digital marketing techniques. I created a social network for consumers and employees, and shortly thereafter became the co-founder of DealerELITE.net, which launched in March 2010. The next position I held was with a high-volume store, where I took the Internet department from 110 units a month to 200.

My most recent position was in automotive sales for another large dealer group, where I was in charge of setting up and growing two independent Internet sales departments for Chevy and Hyundai. This job also entailed growing a positive online reputation, employing digital marketing strategies, and optimizing our website and social media to drive organic traffic to our stores.

I have taught multiple classes in Internet sales, social media, and reputation management techniques. I have also written an Internet sales technique workbook for a third party vendor partner.

Today, I reside in the small community of Richlandtown, Pa. with my wife and three kids. I am an avid high-power air rifle enthusiast and proud volunteer firefighter and rescue technician for the Richlandtown Fire Company.