Philadelphia Digital Success Team
Jenna Dellanno, Digital Performance Manager
I am excited to be a part of the FordDirect family. The automotive business has been my career since 2005 and I have had the opportunity to work with many of the FordDirect products. I look forward to using my previous experience to help Dealers drive more revenue.
Prior to my time at FordDirect, I worked at two dealerships, holding positions as a director of business development, Internet sales, and Internet marketing along with time in direct retail car sales. I worked directly with my dealerships to help improve their digital marketing strategies to boost lead generation and overall car sales using a number of channels. As part of this effort, I trained and worked with the Internet marketing departments on social media, search engine marketing and branding for their individual dealerships in order to better understand and execute a comprehensive marketing plan.
I graduated from East Stroudsburg University of Pennsylvania with a bachelor’s degree in Hotel Restaurant Management, and moved to Vermont to establish a career in the hospitality field. I started as a front office manager for the Marriott Courtyard franchise then worked my way to assistant general manager. The hospitality industry was fun and exciting, but when I moved back to Pennsylvania I decided to begin a new career in the automotive industry. I started at an entry-level position as service business development representative and was then given the opportunity to work as the sales business development manager position based off my customer service and hospitality background.
I reside in the state of Pennsylvania and have two beautiful girls, Addison (8) and Samantha (5) who occupy my time for the most part. In my free time I enjoy leisure travel around the country.