Orlando Digital Success Team

Bob Friedman, Digital Trainer


(727) 479-3839

I am extremely excited about being part of FordDirect’s new Digital Success Team. I have more than 36 years of retail and OEM experience in the automotive industry. My consulting career began in 1997 after 20 years working in dealerships, in all aspects of retail service and sales operations. This experience has afforded me the opportunity to consult with hundreds of dealerships and dealer groups in the United States and Canada on a wide range of projects including, but not limited to, lead management, digital marketing, sales & service, training, leasing and lease retention, and warranty claims administration.

My experience has prepared me to help Ford Dealerships in the Orlando region grow their business utilizing the power of digital marketing. I am a free resource available to Ford Dealerships that want to get the most out of their digital marketing investment and maximize the opportunities from their internet leads.

I have a passion for the sale and an enthusiasm for getting a job well done. With a broad-based blend of OEM retail and wholesale experience, my mission is to assist all of my dealers in achieving their goals for increased profitability, greater volume, and consistent high level customer satisfaction.

I am the proud grandfather of Jamison Ilio and he just turned one in January. In my spare time, I am an avid fan of the Buffalo Bills and Buffalo Sabres. I also enjoy boating on the weekends.