Los Angeles Digital Success Team
Eric McCance, Digital Trainer
I am thrilled to be a part of the FordDirect Los Angeles Digital Success Team. With 15 years of automotive retail and vendor experience my work has included roles in sales, Internet and sales management, finance and regional management. Through my work in retail I have developed a strong understanding of the increasing importance of a constantly growing Internet presence.
Through the years I have watched firsthand the important role digital marketing, search engine optimization, reputation and overall digital platform has become, for both the retailer and customer. I look forward to bringing my combined appreciation of the sales process and today’s digital marketing tools to the Los Angeles Region Dealers, and working side-by-side to build a successful digital strategy.
I married a beautiful fourth grade school teacher in 2014 and currently reside in Marina Del Rey, California. In my free time you will find me on the golf course, watching golf or talking about golf. My wife is a USC fan and I am a UCLA fan so during football and basketball season our home tends to get a bit tense, but we are always excited for a Pac-12 victory!