Detroit Digital Success Team

Michelle McInerney, Digital Performance Manager

(877) 247-0956

I’m excited to be a part of the FordDirect team as the Detroit Digital Performance Manager. I feel very lucky to work with the Dealers in this region as I started my career 25 years ago with Ford Motor Company and worked in the metro Detroit area.

As a graduate of Michigan State University, I took my first job out of college with Ford as a zone manager for FCSD and Ford Division. It’s been 20 years since my time as a zone manager and much before the digital age. After leaving Ford to start a family in 1997 and then staying home to raise my children for 12 years as a stay-at-home mom, I went back to work for a digital marketing company. I called on other OEMs and helped to develop online marketing tools to help Dealers sell more cars and increase traffic into their parts and service departments.

My work history and various positions provide a great foundation for my new role as a DPM. Helping Dealers grow their business through the FordDirect products is exciting and I can’t wait to meet everyone.

On a personal note, I have three awesome children: two girls and one boy. My oldest daughter is a freshman at Michigan State studying business, my son is a competitive high school hockey player, and my youngest daughter a seventh grader who enjoys singing and sports! Most of my spare time is spent attending their numerous activities and trying to be the best mom that I can. I also enjoy travel, cooking, golf and being with my friends and family.