Detroit Digital Success Team
Keith Hoyt, Digital Trainer
I am excited to be part of the FordDirect digital team. I began my automotive career, like many of us here at FordDirect, on the retail side of the business in 1996. It was during this time in retail that the emergence of the internet was quickly changing how consumers shopped for vehicles. I embraced this new medium, feeling as if this was forever going to change the dynamics of automotive retail.
In 2000, I left the retail side of the business and began working for companies such as Autotrader.com, DealerTrack and Edmunds.com, just to name a few. I enjoy the fast-paced and ever-changing environment we call automotive retail. My ultimate objective is simple: help Dealers to successfully utilize these digital solutions while implementing processes that improve efficiency and sell more vehicles.
I have been married for 14 years to my wife Kelley and have two children, Clayton and Emilee who are growing up too fast! I enjoy hanging out with our friends and family, camping, attending as many kids activities as possible, and playing golf.