Detroit Digital Success Team
Chris Bachelder, Digital Performance Manager
I am excited to join the Digital Success Team here at FordDirect. Prior to my time at FordDirect, I gathered valuable experience working in the digital automotive industry for over four years. I have learned the ins and outs of digital marketing, websites, and lead management; I am also fully Google certified for digital marketing. My roles included working with OEM programs and dealerships to create efficient and effective digital strategies such as lead generation campaigns, website management, and digital advertising to help sell more vehicles using the Internet.
My goal with FordDirect is to utilize my background and experience to help Ford Dealers sell more vehicles and connect with their customers through the Internet. The digital landscape is ever-changing which is why it is so important to have an advocate who is actively mastering new products and services that can help Dealers move metal.