Chicago Digital Success Team
Fred Lobo, Digital Trainer
This is a great time to be a part of the Digital Success Team with FordDirect. I bring over 20 years of Dealer operational management experience to this role, which began with a fascination of the strategy behind the automotive marketing industry. As I continued my career, I had the opportunity to run multi-franchise locations, and get a unique perspective on how the automotive industry operates.
I have worked with a variety of CRM platforms to improve dealership processes and customer engagement, and have developed successful digital strategies centered around creating and maintaining a positive user experience. Combined with my passion to share my knowledge and experience with today’s dealerships, I believe I can help you improve your lead management processes using your FordDirect products, and ultimately help boost your sales.