May, 2013

FordDirect Introduces Trade-In Appraisal Tool, Credit Estimator to Dealer Websites

FordDirect announces the addition of two new tools for dealers provided by Black Book^® Online. A trade-in appraisal tool and credit estimator tool will now be available for consumer use on all DealerConnection websites.
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April, 2013

FordDirect Launches Chat Services with LiveConnect to Increase Dealer Sales Leads

FordDirect recently introduced LiveConnect Communication Service, an enhancement to its product offerings that enables dealers to better engage with consumers in real time through their websites. FordDirect’s LiveConnect Communication Service offers a customizable, dealer-managed chat solution, with integrated software that automatically travels through the customer journey and prompts dealers to follow up.
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April, 2013

FordDirect Introduces Service Lead Marketing for Quick Lane

97% of people turn to search engines like Google or Yahoo when looking for service on their vehicle! FordDirect is helping Quick Lane retailers get in front of customers to drive traffic into the service lanes.
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February, 2013

New FordDirect consumer survey reveals important trends

At NADA, FordDirect announced results of its Digital Automotive Shopping Survey. The findings revealed the increasing importance for dealers to develop a strong online presence and reputation as the process of shopping for a new or used vehicle continues to evolve.

A dealer’s online reputation was identified throughout the survey as a key influencer in the buying process, with 63 percent of shoppers reporting they are less likely to purchase from a dealer who receives negative comments online. However, even negative comments can be an opportunity for dealers to win a consumer over. In the survey, 59 percent of auto shoppers said they feel more positive about dealers who respond to negative comments.
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February, 2013

FordDirect announces Internet Dealer of the Year

At NADA, FordDirect also announced that Hines Park Ford and Lincoln of Plymouth, Mich., has been chosen as both the Ford and Lincoln Internet Dealer of the Year for 2012. The Ford and Lincoln Internet Dealer of the Year awards honor top dealerships for achievement in Internet sales. Internet Dealers of the Year are determined by a formula, ranking total sales along with dealer close rates for the year.
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